• Complex
  • Title
  • Keyword
  • Abstract
  • Scholars
  • Journal
  • ISSN
  • Conference
搜索

Author:

盛雨欣 (盛雨欣.) | 何岑成 (何岑成.)

Abstract:

通过对比华为“闪存门”和惠普“欺诈门”两起案例,结合危机组织理论,分析形象修复理论和情景式危机传播理论在危机沟通中的作用,进而提出有效的危机管理策略.

Keyword:

管理策略 惠普“欺诈门” 危机 华为“闪存门”

Author Community:

  • [ 1 ] [盛雨欣]北京工业大学
  • [ 2 ] [何岑成]北京工业大学

Reprint Author's Address:

Email:

Show more details

Related Keywords:

Source :

经营与管理

ISSN: 1003-3475

Year: 2018

Issue: 2

Page: 14-16

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: -1

Chinese Cited Count:

30 Days PV: 0

Affiliated Colleges:

Online/Total:825/5404531
Address:BJUT Library(100 Pingleyuan,Chaoyang District,Beijing 100124, China Post Code:100124) Contact Us:010-67392185
Copyright:BJUT Library Technical Support:Beijing Aegean Software Co., Ltd.