Abstract:
通过对比华为“闪存门”和惠普“欺诈门”两起案例,结合危机组织理论,分析形象修复理论和情景式危机传播理论在危机沟通中的作用,进而提出有效的危机管理策略.
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Source :
经营与管理
ISSN: 1003-3475
Year: 2018
Issue: 2
Page: 14-16
Cited Count:
WoS CC Cited Count: 0
SCOPUS Cited Count:
ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count: -1
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30 Days PV: 0
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