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Author:

莫鸿 (莫鸿.) | 陈圻 (陈圻.) | 杨斌 (杨斌.)

Indexed by:

CQVIP

Abstract:

西门子公司在中国的市场地位,得益于其在市场营销策略方面的不断创新,本文以广西为例,研究西门子公司工业品市场营销策略,以期为中国企业提供启示及借鉴。

Keyword:

广西市场 工业品 营销策略 西门子

Author Community:

  • [ 1 ] [莫鸿]北京工业大学
  • [ 2 ] [陈圻]南京航空航天大学
  • [ 3 ] [杨斌]广西大学

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Source :

价值工程

ISSN: 1006-4311

Year: 2014

Issue: 8

Page: 27-30

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: 3

Chinese Cited Count:

30 Days PV: 2

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