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Author:

Yuan, Yongke (Yuan, Yongke.) | Wang, Wei (Wang, Wei.) (Scholars:王伟) | Shi, Feng (Shi, Feng.)

Indexed by:

CPCI-S CPCI-SSH

Abstract:

Customer relationship management (CRM) attracts a lot of attention from enterprises all over the world. By studying the whole system, the paper presents the architecture of CRM system and analyzes the two parts of the architecture based on data-mining. Customers' information is first studied and then the employees' information. At last the relationship between them is discussed. The data-mining of the enterprise's native information is very important for its decision and the CRM study should include the enterprise's native information and should compare their native and exterior information. The example is discussed in the data-mining of customers' information and the employees' information.

Keyword:

Data Mining CRM the Employee's Information Decision Tree

Author Community:

  • [ 1 ] [Yuan, Yongke]Beijing Univ Technol, Sch Econ & Management, Beijing 100124, Peoples R China
  • [ 2 ] [Shi, Feng]Beijing Univ Technol, Sch Econ & Management, Beijing 100124, Peoples R China
  • [ 3 ] [Wang, Wei]Chinese North Ind Planning Inst, Beijing 100053, Peoples R China

Reprint Author's Address:

  • [Yuan, Yongke]Beijing Univ Technol, Sch Econ & Management, Beijing 100124, Peoples R China

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Source :

INFORMATION SYSTEMS IN THE CHANGING ERA: THEORY AND PRACTICE

Year: 2009

Page: 432-,

Language: English

Cited Count:

WoS CC Cited Count: 1

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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