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Author:

李晨宇 (李晨宇.) | 刘颖琳 (刘颖琳.)

Abstract:

公众参与是创新社会治理的重要基石,在新媒体飞速发展的背景下,国家倡导政务新媒体发挥出引导公众参与社会治理的作用,但不少政务抖音号响应政策时面临多重困境.以"成都市场监管"政务抖音号为例,探索得出可通过议程设置、后台前置、畅通民意表达渠道、深耕地方民生热点等多种方式来优化政务抖音号的运营,以此激发公众通过政务抖音号有序参与社会治理的内生动力,提高社会治理效能,促进共建共治共享的社会治理目标的实现.

Keyword:

社会治理 政务短视频 运营 公众参与

Author Community:

  • [ 1 ] [刘颖琳]北京工业大学
  • [ 2 ] [李晨宇]北京工业大学

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Source :

新媒体研究

ISSN: 2096-0360

Year: 2023

Issue: 2

Volume: 9

Page: 20-23

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: -1

Chinese Cited Count:

30 Days PV: 2

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