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探究顾客满意度陷阱形成心理根源
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本文着眼于心理学角度,从认知过程及能力和情感及情绪两大方面,分析顾客满意度陷阱,即高满意度低忠诚度产生的根源,最后提出解决问题的对策.
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F7
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WF:perioarticalsysd200608018
Language
Chinese
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商业时代
ISSN: 1002-5863
Year: 2006
Issue: 8
Page: 36-38
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ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count: 7
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30 Days PV: 2
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