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[期刊论文]
品牌寿命与产品寿命的协同演化
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本文首先分析了品牌与产品的联系、区别,进而分析了品牌寿命与产品寿命的关系,以及品牌与产品生命周期的协同演化过程。
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CNKI:SCXH200613128
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Chinese
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Source :
商场现代化
Year: 2006
Issue: 13
Page: 195-196
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WoS CC Cited Count: 0
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ESI Highly Cited Papers on the List: 0 Unfold All
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Affiliated Colleges:
理学部
经济与管理学院
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