In　recent　years,　customized　bus　as　an　innovative　mode　has　become　an　important　choice　of　public　transport.　It　helps　to　change　transportation　structure　and　alleviate　traffic　congestion,　which　has　great　efficiency　for　energy　conservation　and　emission　reduction.　However,　it　is　relatively　simple　and　cannot　be　well　integrated　into　the　intelligent　transportation　system.　Therefore,　this　paper　discusses　the　intelligent　dispatching　strategies　of　customized　bus　on　the　basis　of　dynamic　traffic　information.　Finally,　an　example　is　given　to　confirm　the　effectiveness　of　these　strategies.　We　anticipate　that　the　strategies　could　help　improve　the　punctuality　of　customized　bus　arrival　and　attract　more　private　car　owners,　which　can　provide　more　opportunities　for　the　intelligent　development　of　customized　bus.