taking　the　actual　Hengshui　university　as　example　under　the　background　of　the　integrated　and　coordinated　development　of　Beijing,　Tianjin　and　Hebei　Province,　based　on　the　strategic　environment　five　forces　model　analysis　of　regional　economic　development,　and　SWOT　analysis　method　utilizing　the　competitive　environment　in　which　the　Institute　of　Hengshui,　planning　the　strategy　for　the　characteristics　of　Hengshui　University　competitiveness,　has　a　certain　significance　in　the　long-term　development　of　the　school.