while　focusing　on　the　utility　of　the　products,　consumers　are　paying　more　attention　to　the　aesthetic　value,　user,　experience　and　brand　effects.　Furthermore,　with　rich　spiritual　connotation,　products　always　relectcohesive　invisible　intellectual　property.　Companies　are　showing　increasing　emphasis　in　intellectual　property　protection　in　the　design　management.　However,　for　the　traditional　thinking　preference　of　design　management,　how　to　protect　intellectual　property　in　strategy　of　design　management　remains　a　puzzle.　Therefore,　the　main　idea　of　this　thesis　is　to　solve　this　difficult　problem.　The　thesis　analyzes　from　two　levels　of　decision-making　and　plan-executing,　with　discussion　covering　business　strategy　early　warning　mechanism　transfer　of　employees,　enterprise　culture　building,　strategy　design,　creative　retrieval,　utilization　and　protection　of　e　achievement,　and　cooperation　of　different　subjects,　etc.　Discussing　how　the　different　subjects　of　companies　protect　design　management　in　every　step　by　intellectual　property　helps.　The　concerned　employees　familiarize　with　all　the　details　of　intellectual　property,　in　this　way,　better　serve　the　design　management　and　make　greater　value　of　companies.