It　is　generally　recognized　that　the　industry　strategy　to　some　extent　is　vital　to　allocate　resources　and　stay　harmonious　with　environment.　Yet　the　traditional　methods　are　always　not　fully　considering　of　environmental　uncertainties　and　various　exogenous　changes.　This　paper　thus　proposes　a　new　framework　based　on　the　scenario　planning　and　technology　roadmap　to　generate　the　industry　development　strategy.　Research　&　Development　(R&D)　industry　has　been　taken　for　instance,　which　significantly　influences　on　not　only　the　promotion　of　R&D　actives　but　also　the　adjustment　and　upgrade　of　industry　structure.　Then　it　goes　on　to　demonstrate　how　scenario　planning　and　technology　roadmap　could　be　used　to　set　strategic　objectives　and　strategic　mission,　strategic　tasks　as　well　as　strategic　steps　respectively.　The　flexible　framework　proposed　provides　the　government　and　enterprises　with　a　reference　to　set　other　industries　strategy.　It　is　also　a　scientific　evidence　for　managerial　decision-making　and　implementation　of　related　strategies.