＂People　oriented＂　is　the　key　of　the　Industrial　design.　This　thesis　from　the　generation　of　contemporary　＂human-centered＂　affective　design,　and　analysis　of　traditional　Chinese　culture　affective　design,　making　discussion　on　contemporary　China　＂human-centered＂　affective　design　development.　Although　Chinese　industrial　design　started　late,　＂human-centered＂　affective　design　has　a　long　history　in　development　course　of　traditional　Chinese　design　culture.　I　believe　that　on　the　basis　of　inheriting　and　developing　traditional　culture　and　combining　with　contemporary　new　idea　of　human-centered　design　and　affective　design,　it　ought　to　get　great　development,　satisfy　the　different　requirement　of　consumer,　and　promote　the　life　of　people　quality.