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作者:

Yang, Li (Yang, Li.) | Li, Bangyi (Li, Bangyi.) | Lan, Weiguo (Lan, Weiguo.)

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摘要:

The paper reflects the deeper problem in Tourism Supply Chain which is trust among travel agencies, and between travel agencies and affiliated enterprises according to the phenomenon of the lack of trust between travel agencies and tourists. Firstly, the concept of trust is introduced. The study shows that it is necessary to enhance the cooperative trust in Tourism Supply Chain dominated by a travel agency based on the connotation of trust and the characteristics of Tourism Supply Chain. Then influential factors of trust among members in Tourism Supply Chain are analyzed through building game models. Finally, on the basis of above research, this paper studies the trust mechanism in Tourism Supply Chain.

关键词:

cooperation game analysis Tourism Supply Chain travel agency trust

作者机构:

  • [ 1 ] [Yang, Li]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China
  • [ 2 ] [Li, Bangyi]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China
  • [ 3 ] [Lan, Weiguo]Beijing Univ Technol, Sch Econom & Management, Beijing, Peoples R China

通讯作者信息:

  • [Yang, Li]Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China

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来源 :

ICMECG: 2009 INTERNATIONAL CONFERENCE ON MANAGEMENT OF E-COMMERCE AND E-GOVERNMENT, PROCEEDINGS

年份: 2009

页码: 318-,

语种: 英文

被引次数:

WoS核心集被引频次: 1

SCOPUS被引频次:

ESI高被引论文在榜: 0 展开所有

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中文被引频次:

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