Since　the　uncertainty　in　development　of　emerging　technologies　and　markets,　there　is　not　any　method　applied　widely　to　evaluating　the　potential　market　of　emerging　technologies.　Therefore,　this　paper　linked　consumer　requirements　with　new　product　attributes　and　put　forward　a　new　approach　to　identifying　potential　market　of　emerging　technologies.　Firstly,　a　set　of　consumer　requirements　was　found　by　applying　QFD,　Fuzzy　model　or　AHP　in　consumers.　Secondly,　a　set　of　new　product　attributes　could　be　got　by　using　Fuzzy　model　or　AHP　in　product　designers.　Finally,　the　potential　market　of　emerging　technologies　was　identified　by　calculating　the　connection　degree　between　the　two　set.