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作者:

Zhai Dongsheng (Zhai Dongsheng.) (学者:翟东升) | Pan Hong (Pan Hong.)

收录:

CPCI-S

摘要:

the theory of social network and the harvest of trust models are researched. The trust model of E-Commerce based on social network is built, and the recommendation path building algorithm Is given. After considering the weight of the relationship between Internet members, trust degree of recommendation nodes, trust value attenuation with time and trade risk level about money, the simulation experiment on those factors is performed. The result indicates that the trust network mechanism based on social network Is effective for restricting trust attack behavior in Internet and it provides trusty environments for trades of E-Commerce between Internet members.

关键词:

simulation trust model social network

作者机构:

  • [ 1 ] [Zhai Dongsheng]Beijing Univ Technol, Econ & Management Sch, Beijing, Peoples R China
  • [ 2 ] [Pan Hong]Beijing Univ Technol, Econ & Management Sch, Beijing, Peoples R China

通讯作者信息:

  • 翟东升

    [Zhai Dongsheng]Beijing Univ Technol, Econ & Management Sch, Beijing, Peoples R China

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来源 :

2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31

年份: 2008

页码: 9181-9185

语种: 英文

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WoS核心集被引频次: 0

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ESI高被引论文在榜: 0 展开所有

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