Objective:　Herein,　we　reported　a　simple　and　effective　approach　to　synthesis　of　pure　and　Ni(2+　)doped　TiO2　nanorods　by　a　photon-induced　method　(PIM)　followed　by　calcination　at　850　degrees　C　in　air　atmosphere.　Methods:　Basically,　the　PIM　was　used　to　tuning　the　properties　of　as-prepared　TiO2　photocatalyst.　These　obtained　samples　were　further　characterized　by　X-ray　diffraction　(XRD),　scanning　electron　microscopy　(SEM),　high　resolution　transmission　electron　microscopy　(HR-TEM)　and　UV-visible　diffuse　reflectance　spectroscopy　(UV-vis　DRS)　analysis.　XRD　results　reveals　that　the　both　pure　TiO2　and　Ni　doped　TiO2　nanorods　has　anatase　phase　up　to　850　degrees　C.　Results:　The　IIR-TEM　analysis　indicates　that　doping　Ni　is　favourable　to　the　formation　of　rod-like　TiO2　sample.　Also,　the　observed　photocatalytic　results　demonstrates　that　the　Ni　doped　TiO2　can　be　achieved　a　complete　degradation　of　methylene　blue　(MB)　within　30　min　under　direct　sunlight　irradiation　as　compared　to　pure　TiO2.　Conclusion:　Therefore,　this　work　revealing　the　doped　Ni　has　a　good　potential　to　modification　of　TiO2　with　an　excellent　photocatalytic　activity　for　water　treatment　applications.