The　transport　planning　is　essential　to　meeting　passengers＇　needs　for　fast,　safe,　and　reliable　transport.　The　research　goals　of　this　study　are　to　determine　the　most　suitable　mode　of　transport　between　predetermined　alternatives　according　the　criteria　related　to　the　transport　planning.　The　research　method　combines　GIS　analysis,　SWOT　analysis,　BEM　method,　and　PROMETHEE　II　method　in　an　integrated　approach　for　decision-making.　The　methodology　is　applied　to　the　city　of　Peshawar　city.　It　includes　six　steps.　First,　a　passenger　questionnaire　is　used　to　establish　passenger　preferences　when　making　a　trip　in　the　city.　Secondly,　alternative　modes　of　urban　transportation　are　defined.　In　the　case　of　Peshawar,　the　following　alternatives　are　considered:　a　new　BRT　service,　BRT　with　five　additional　stops,　old　bus　service,　wagon,　carpooling,　and　Careem/Uber.　Thirdly,　there　is　GIS　analysis　to　investigate　the　stops　of　the　BRT　alternative　transportation.　GIS　and　satellite　analysis　have　been　completed　for　each　stop.　Fourthly,　criteria　for　the　assessment　of　urban　transport　modes　are　determined　based　on　SWOT　analysis.　A　total　of　twenty　four　subcriteria　are　proposed.　Fifthly,　the　best-worst　method　(BWM)　which　is　based　on　linear　programming　method　is　applied　to　determine　the　weightings　that　should　be　given　to　the　main　criteria　and　subcriteria.　Sixthly,　alternative　modes　of　transportation　are　ranked　by　applying　preference　ranking　organization　method　for　enrichment　evaluations＇　(PROMETHEE　II)　method.　The　results　show　that　the　main　important　criteria　greater　than　5%　are　small　movement　interval:　S4　(6%),　security:　S7　(13%),　reliability:　S8　(8%),　accessibility:O1　(15%),　possibility　of　special　services:　O2　(5%),　possibility　of　including　insurance　in　the　travel　tariff:　O3　(8%),　possibility　of　the　modernization　of　the　infrastructure:　O4　(7%),　and　environmental　pollution:　T3　(5%).　The　implications　of　this　study　propose　a　BRT　service　with　five　additional　stops　is　the　best　urban　transport　plan　for　Peshawar.　The　originality　of　this　research　consists　in　integration　of　a　strategic　planning　technique　SWOT　analysis,　GIS　analysis,　and　multicriteria　analysis　in　complete　methodology　to　evaluate　traveler＇s　modes　priority.　The　methodology　used　in　this　research　can　be　applied　to　evaluate　different　transport　alternatives　for　transport　networks　worldwide.　©　2021　Asim　Farooq　et　al.