At　present,　with　the　rapid　development　of　society,　digital　media　has　become　the　mainstream　of　vision.　Digital　vision　makes　people　form　a　new　reading　form　of　Super-Attention.　The　visual　performance　of　letterpress　printing　conforms　to　this　new　form　of　visual　reading　very　well.　It　is　different　from　the　tactile　feeling　of　ordinary　printing　that　further　packages　and　shapes　the　original　information　and　improves　the　expectation　of　information　interpretation　and　experience　to　a　high　level.　At　the　same　time,　the　manual　culture　highlighted　by　letterpress　printing　is　also　one　of　the　best　means　to　cushion　the　tension　of　inconsistent　technology　and　culture　in　modern　society.　We　don＇t　know　the　result　of　the　confrontation　between　paper　and　digital　media,　but　letterpress　printing　in　digital　society　has　shown　its　unique　Paper-Based　feelings.　Through　detailed　analysis　of　the　historical　evolution　of　letterpress　printing,　the　comparison　between　traditional　letterpress　printing　and　modern　letterpress　printing,　this　paper　presents　clearly　the　development　of　letterpress　printing　for　readers,　so　that　readers　can　truly　understand　this　unique　traditional　process;　and　then　it　elaborates　on　the　application　of　modern　letterpress　in　creative　products　and　the　development　status　quo　of　modern　letterpress　at　home　and　abroad.　This　paper　probes　into　how　to　popularize　the　new　nirvana　letterpress　once　again,　thus　providing　a　set　of　modern　application　attempt　of　letterpress　printing　-　Rejuvenation　of　Letterpress　information　visualization　design,　and　from　practice,　looking　for　letterpress　regeneration　after　integrating　new　design　ideas　in　the　new　media　era.　©　The　Authors,　published　by　EDP　Sciences　2021.