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作者:

Huang, Lucheng (Huang, Lucheng.) (学者:黄鲁成) | Zhou, Tingting (Zhou, Tingting.)

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摘要:

In the history of Olympic Games, there are no documents of marketing laws or rules. In this paper, Text mining was used when structuring the framework of marketing rules of Olympic Games. Text mining (TM) is a data processing technology through which potential and possible data relations or rules can be dug out from large number of unstructured text information. The main purpose of this paper is to automatically summarize marketing rules in order to improve access to the large number of existing and future cases. Therefore, techniques are developed for identifying and extracting relevant information from disarranged text.

关键词:

Olympic games marketing rules text mining

作者机构:

  • [ 1 ] Beijing Univ Technol, Sch Econ & Management, Beijing, Peoples R China

通讯作者信息:

  • 黄鲁成

    [Huang, Lucheng]Beijing Univ Technol, Sch Econ & Management, Beijing, Peoples R China

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来源 :

ISMOT'07: Proceedings of the Fifth International Symposium on Management of Technology, Vols 1 and 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY

年份: 2007

页码: 1379-1381

语种: 英文

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