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作者:

Fu, Xiangling (Fu, Xiangling.) | Ouyang, Tianxiong (Ouyang, Tianxiong.) | Yang, Zaoli (Yang, Zaoli.) | Liu, Shaohui (Liu, Shaohui.)

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EI Scopus SCIE

摘要:

Mining online reviews has become an important means of identifying consumer behavior and the innovation direction of products. However, it is difficult for both producers and consumers to effectively analyze and extract relevant opinions from a vast number of online reviews. To overcome this problem, a product ranking method that combines featureopinion pairs mining and interval-valued Pythagorean fuzzy (IVPF) sets was proposed in this study. First, three types of important featureopinion pairs were clearly defined based on the diversity and complexity of opinion expression forms in Chinese ecommerce reviews. Two deep learning models were then designed to automatically extract the featureopinion terms and match them into pairs. Afterwards, sentiment analysis techniques were applied to identify sentiment orientation, and the featureopinion pairs were clustered into groups using K-means clustering algorithm. Meanwhile, considering the confidence level based on the number of online reviews on different products, sentiment value was transformed into interval-value from, including interval membership and non-membership. As the sum of the converted interval membership and non-membership was greater than 1 and their quadratic sum was less than 1, IVPF set was introduced to represent the interval-valued sentiment. Furthermore, based on the interrelationship between product attributes, we proposed an IVPF weighted Heronian mean operator to aggregate the attribute information. Product ranking was then achieved based on the operator and operations under the IVPF information. Finally, a case study was used to verify the feasibility of the proposed method, and comparisons and sensitivity analysis were performed to demonstrate the superiority of our method. © 2020 Elsevier B.V.

关键词:

Sentiment analysis Consumer behavior K-means clustering Deep learning Sensitivity analysis

作者机构:

  • [ 1 ] [Fu, Xiangling]School of Software Engineering, Beijing University of Posts and Telecommunications, Beijing, China
  • [ 2 ] [Fu, Xiangling]Key Laboratory of Trustworthy Distributed Computing and Service, Ministry of Education, Beijing University of Posts and Telecommunications, Beijing, China
  • [ 3 ] [Ouyang, Tianxiong]School of Software Engineering, Beijing University of Posts and Telecommunications, Beijing, China
  • [ 4 ] [Ouyang, Tianxiong]Key Laboratory of Trustworthy Distributed Computing and Service, Ministry of Education, Beijing University of Posts and Telecommunications, Beijing, China
  • [ 5 ] [Yang, Zaoli]College of Economics and Management, Beijing University of Technology, Beijing; 100124, China
  • [ 6 ] [Liu, Shaohui]School of Software Engineering, Beijing University of Posts and Telecommunications, Beijing, China
  • [ 7 ] [Liu, Shaohui]Key Laboratory of Trustworthy Distributed Computing and Service, Ministry of Education, Beijing University of Posts and Telecommunications, Beijing, China

通讯作者信息:

  • [yang, zaoli]college of economics and management, beijing university of technology, beijing; 100124, china

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来源 :

Applied Soft Computing Journal

ISSN: 1568-4946

年份: 2020

卷: 97

8 . 7 0 0

JCR@2022

ESI学科: COMPUTER SCIENCE;

ESI高被引阀值:132

被引次数:

WoS核心集被引频次: 0

SCOPUS被引频次: 45

ESI高被引论文在榜: 0 展开所有

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中文被引频次:

近30日浏览量: 1

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