The　Existent　theories　of　information　and　communication　technology　(ICT)　expose　behavioral　intention　as　the　key　predictor　in　technology　usage　behavior.　Still,　the　evidence　divulges　only　a　low　influence　on　this　relationship.　This　disparity　is　named　the　＇intention-behavior　gap＇,　and　we　believe　that　it　requires　more　theoretical　analysis　to　better　understand　this　gap.　This　research　aims　to　find　novel　factors　to　overcome　these　constraints　and　perceive　the　mechanism　of　how　intentions　lead　to　actual　behavior.　In　the　technology　user＇s　context,　this　study　has　acknowledged　product　market　creation　ability　as　an　encouraging　factor　to　overcome　such　limitations.　Data　was　collected　from　Chinese　consumers　(n　=　327)　in　Beijing　and　was　examined　employing　the　structural　equation　modelling　(SEM)　approach.　The　outcomes　confirm　that　intentions　have　a　positive　impact　on　the　usage　behavior　of　5G　technology.　The　outcomes　demonstrate　that　the　market　creation　ability　of　the　5G　technology　products　moderate　and　encourage　the　intentions　and　usage　behavior　relationship.　Policy-makers　and　managers　who　aim　to　make　positive　changes　in　the　behavior　of　technology　users　are　motivated　to　consider　the　inferences　of　this　study.