As　one　of　the　strategic　emerging　industries,　the　new　energy　vehicle　(NEV)　industry　receives　strong　support　from　the　Chinese　government.　The　Chinese　government　has　formulated　a　large　number　of　policies　to　promote　the　development　of　NEV　industry.　Evaluating　and　analyzing　the　NEV　policies　are　of　great　significance　for　improving　policy　formulation.　In　this　study,　we　comprehensively　analyze　253　NEV　policy　texts　by　employing　quantitative　and　qualitative　methods.　We　present　the　policy　instrument　types　and　semantic　structure　characteristics　of　policy　texts　based　on　the　content　analysis.　The　advantages　and　disadvantages　of　policy　texts　are　identified　by　using　a　quantitative　evaluation　model.　Our　results　show　that　the　most　frequently　used　policy　instrument　is　regulatory,　and　the　main　policy　objective　is　the　demand-pull.　The　policies　with　higher　scores　are　more　comprehensive.　Three　suggestions　are　put　forward　to　improve　NEV　policies.