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Staggered shifts is an important measure to solve the problem of traffic congestion caused by concentration of travel time. Based on the research object of holiday tourists' staggered shifts behavior, this paper explores the influence mechanism of psychological latent variables on holiday tourists' staggered shifts behavior intention. Considering the theory of planned behavior (TPB) and the holiday tourism satisfaction (HTS), the structural equation model (SEM) of holiday tourists' staggered shifts behavior was constructed. The influence of four psychological factors including tourists' attitude, subjective norms, perceived behavior control (PBC) and holiday tourism satisfaction on holiday tourists' staggered shifts behavior was quantitatively analyzed. Finally, a questionnaire survey was conducted and the data are analyzed with examples. The results show that four potential variables have significant impacts on holiday tourists' staggered shifts travel behavior, and PBC is the key factor with the biggest influence. HTS has a significant negative impact on holiday tourists' staggered shifts travel behavior. This study can provide a reference basis for the formulation of measures on tourists staggered shifts on holiday. Copyright © 2019 by Science Press.
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