Implications of Social Networking Sites for Consumer Motivations - 文章详情页

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EI Scopus

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This　study　mainly　focuses　on　consumer　motivations　through　social　networking　sites　(SNS)　during　the　purchasing　decision.　A　survey　method　was　applied,　and　a　structured　questionnaire　collected　data　from　online　buyers.　The　study　results　explain　that　consumers　feel　more　motivated　when　they　use　SNS　when　they　decide　on　purchasing.　This　will　be　useful　for　the　retailers　on　SNS　to　establish　their　policies　to　motivate　more　consumers　to　attract　them　to　their　online　pages.　This　will　enhance　their　sales　and　the　number　of　consumers.　©　2023　IEEE.

关键词：

Motivation Sales Electronic commerce Social networking (online)

作者机构：

[ 1 ] [Jamil, Khalid]School of Economics and Management, North China Electric Power University, Beijing; 102206, China
[ 2 ] [Dunnnan, Liu]School of Economics and Management, North China Electric Power University, Beijing; 102206, China
[ 3 ] [Anwar, Aliya]School of Economics and Management, North China Electric Power University, Beijing; 102206, China
[ 4 ] [Gul, Rana Faizan]School of Economics and Management, North China Electric Power University, Beijing; 102206, China
[ 5 ] [Mustafa, Sohaib]College of Economics and Management, Beijing University of Technology, Beijing, China
[ 6 ] [Alvi, Dua Zehra]Sukkur-IBA University, Department of Electrical Engineering, Sukkur, Pakistan

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