The　blade　coating　process　of　a　micropolar　fluid　using　the　plane　and　exponential　coater　has　been　studied.　Equations　are　simplified　utilizing　lubrication　approximation　theory.　The　analytical　expressions　for　flow　rate,　pressure　gradient,　and　velocity　are　obtained,　while　load　and　coating　thickness　are　computed　numerically　with　the　help　of　the　shooting　method.　We　show　how　the　microrotation　parameters　ϵ　and　the　coupling　number　N　influence　the　flow　characteristics,　such　as　pressure　distribution,　velocity,　pressure　gradient　and　related　engineering　quantities　such　as　load　and　thickness　in　the　blade　coating　process,　and　they　are　shown　graphically　as　well　as　in　tabular　form.　We　find　that,　for　coupling　number　N　and　microrotation　parameter　ϵ,　the　pressure　increases　when　compared　to　the　Newtonian　fluid.　Moreover,　the　coating　thickness　decreases　for　the　Newtonian　case　when　N　increases.　©　2020,　Springer　Nature　Switzerland　AG.