In　recent　years,　the　research　focus　has　shifted　towards　the　preparation　of　non-heavy　rare　earth　(RE)　-Fe　-B　magnets　with　high　coercivity　(　H　cj　)　by　reducing　the　content　of　B　element.　In　this　work,　we　achieved　resource-saving　sintered　(Nd,　Ce)　-Fe　-B　magnets　by　adjusting　the　B　element　content,　optimizing　microstructure,　and　enhancement　of　Nd/Ce　element　distribution.　We　conducted　an　analysis　on　the　magnetic　characteristics,　phase　composition,　microstructure,　magnetization　reversal　mechanism,　and　economic　viability　of　these　sintered　magnets.　With　a　decrease　in　the　B　element　content　from　0.96　wt%　to　0.90　wt%,　there　is　a　increase　of　approximately　1　kOe　in　H　c　j　.At　the　same　time,　the　temperature　coefficient　of　H　cj　has　been　improved,　resulting　in　a　absolute　value　decrease　from　0.67%/　degrees　C　to　0.63%/　degrees　C.　The　findings　suggested　that　reducing　the　mass　fraction　of　B　element　could　facilitate　the　formation　of　a　thicker　grain　boundary　phase　between　the　grains.　It　could　significantly　weaken　the　ferromagnetic　coupling　effect,　and　enhance　the　magnetic　isolation　effect　between　grains,　resulting　in　a　higher　H　cj　.　From　an　economic　perspective,　compared　to　the　cost　of　magnet　with　similar　coercivity　prepared　by　increasing　the　RE　content,　the　cost　of　magnet　with　low　B　element　content　was　reduced　by　554.4　US$/t　,　approximately　saving　3.08%.　This　study　provides　a　new　theoretical　foundation　and　experimental　basis　for　resource-saving　sintered　(Nd,Ce)-Fe-B　magnet　preparation.