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Internet-related markets have transformed the traditional means of production/service, consumption, and executing transactions and prompted the restructuring of traditional multisided markets. Against this background, this paper presents a multilevel agent framework method to model Internet-platform markets and simulate the evolution during their initiation and competition periods from the perspectives of e-travel, e-commerce, e-food, and e-manufacturing. Furthermore, this paper discusses the interaction mechanism of market agents, particularly the core mechanism, in two-sided Internet markets using a multilevel agent model. The financing, pricing and innovation instruments, are integrated in the model. A venture capital mechanism with stage financing and venture value decision model is used to model investment. Concerning network externality and platform motivation, new user utility functions and adaptive learning rules are established to describe user (producer and consumer) choice. © 2020 IEEE.
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