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It is very difficult and time-consuming to resolve the conflicting objectives in the process of negotiation. Although there are many automatic negotiation systems based on Agent, the strategies in most negotiation models are static. With the changing market, a multi-lateral model based on market-driven negotiation is proposed, which can make different concession through considering factors such as time, competition and the trading opportunity in the market. Simulation shows that the model can achieve higher success rates in reaching a deal and higher utilities than fixed rate concession negotiation. © 2011 IEEE.
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