Guide　signs　play　an　important　role　on　the　campus　traffic　engineering　design　but　the　facts　show　that　guide　sign＇s　effectiveness　cannot　meet　the　need　of　traffic　features　of　campus　with　the　national　standards　GB5768-2009.　So　this　article　explores　in　the　establishment　of　the　campus　feature　and　the　design　of　campus　guide　sign,　study　on　design　theory　and　methods　based　on　city　road　and　represent　a　scheme　for　the　hierarchically　constructed　layout　design.　The　result　of　this　study　can　be　used　to　amend　the　design　form　of　campus　guide　sign　and　as　a　reference　for　concerned　design　and　construction　department　to　update　future　principles　of　campus　guide　sign　settings.　©　2011　ASCE.