The　fast　development　of　mobile　communication　network　connects　everyone　and　its　network　features　make　social　network　marketing　suitable　for　mobile　users＇　community.　Based　on　previous　study　of　influencers　and　diffusion　theory　with　related　models,　we　can　find　proper　methods　to　make　strategies　to　apply　social　network　marketing　into　mobile　services　application.　The　key　in　this　process　is　to　find　the　right　influencers,　launch　effective　advertising　and　control　negative　effect.　©　2010　IEEE.