Based　on　the　theory　of　Multinomial　Logit　Model　(ML)　and　its　modeling　method,　this　paper　analyzes　the　factors　that　influence　the　travel　mode　choice　of　residents,　referring　to　the　urban　resident　trip　investigation　data　of　Jinan　in　2009,　and　develops　an　urban　resident　travel　mode　choice　model.　The　results　show　that　there　is　a　stable　relationship　between　travel　mode　choice　and　personal　characteristics,　family　characteristics,　and　trip　characteristics.　Through　the　guidance　and　adjustment　of　controllable　factors,　which　can　affect　resident　travel　mode　choice,　the　purpose　of　optimizing　and　adjusting　the　urban　travel　mode　structure　can　be　achieved.　©　2010　ASCE.