The　research　on　taxi　passengers＇　traffic　mode　choice　behavior　plays　an　important　role　in　exploring　taxi　passengers＇　travel　demand　and　offering　drivers　and　vehicles　accordingly.　This　study　simulates　the　process　of　taxi　passengers＇　traffic　mode　choice　which　is　based　on　the　various　influential　factors.　First,　the　research　develops　the　traffic　mode　choice　model　based　on　the　disaggregate　method.　Second,　it　estimates　parameters　applying　with　the　household　interview　survey　data.　Finally,　according　to　factor　regression　results,　it　analyzes　the　factors　affecting　taxi　passengers＇　traffic　mode　choice,　for　example,　personal　attributes,　vehicle　holdings,　and　travel　motive　of　the　taxi　passengers.