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In order to solve the existing problems of current electronic business (e-business) in Modern Service industry, such as lacking of intelligent decision-making capability and isolated service region, this paper brings us a solution. Firstly, this paper presents a Modern Commerce Service Value Chain Model (MC-SVCM) based on Service Oriented Architecture (SOA) in Modern Service industry, which can be deployed on the Modern service industry Operation Support System (MOSS). Secondly, for the Service of Business Intelligence Component(S-BI) in the MC-SVCM, this paper puts forward a group of intelligent decision-making operation modes, which not only help the buyer and seller (enterprise users) to make intelligent decision, but also calculate the association of service components so as to make optimized service process for MOSS administrators. Finally, the implemented architecture of S-BI is given. It should be noted that, this architecture is not only suitable for modern commerce, but also applicable for other modern services. © 2008 IEEE.
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