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作者:

Zhai, Dongsheng (Zhai, Dongsheng.) (学者:翟东升) | Pan, Hong (Pan, Hong.)

收录:

EI Scopus

摘要:

the theory of social network and the harvest of trust models are researched. The trust model of E-Commerce based on social network is built, and the recommendation path building algorithm is given. After considering the weight of the relationship between Internet members, trust degree of recommendation nodes, trust value attenuation with time and trade risk level about money, the simulation experiment on those factors is performed. The result indicates that the trust network mechanism based on social network is effective for restricting trust attack behavior in Internet and it provides trusty environments for trades of E-Commerce between Internet members. © 2008 IEEE.

关键词:

Electronic commerce Computation theory Network security Mobile computing Social networking (online)

作者机构:

  • [ 1 ] [Zhai, Dongsheng]Economics and Management School, Beijing University of Technology, Beijing, China
  • [ 2 ] [Pan, Hong]Economics and Management School, Beijing University of Technology, Beijing, China

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年份: 2008

语种: 英文

被引次数:

WoS核心集被引频次: 0

SCOPUS被引频次: 3

ESI高被引论文在榜: 0 展开所有

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