In　today＇s　ultra-competitive　and　complicated　business　environment,　sponsorship　is　a　significant　marketing　communications　strategy　for　building　brands.　An　increasing　number　of　companies　seek　to　enter　the　Olympic　marketing　platform　through　sponsorship.　However,　little　is　known　about　the　evaluation　and　measurement　criteria　for　selecting　Olympic　sponsors.　In　this　study,　we　found　1091　relevant　documents　through　Internet.　Based　on　text　mining,　we　finally　extracted　and　summarized　five　key　criteria.　And　then　weused　a　case　(Coca-Cola　Company)　to　verify　the　results　we　got　by　using　text　mining　and　to　help　us　better　understand　the　criteria　applied　in　the　process　of　selecting　Olympic　sponsors.　The　findings　indicated　that　companies　should　develop　some　marketing-related　competencies　and　formulate　correct　marketing　strategy　so　as　to　enter　the　Olympic　markets　effectively　and　achieve　favorable　publicity　for　their　brands.