The　2008　Olympic　Games　will　be　held　in　China.　This　offers　a　rare　opportunity　for　Chinese　enterprises　to　use　the　Olympic　market　to　reach　the　international　market.　However,　because　little　attention　has　been　paid　to　studying　the　Olympic　market,　these　facts　are　clear:　on　the　one　hand,　many　enterprises　with　good　hope　and　enthusiasm　do　not　know　how　to　utilize　the　market　rules　to　enter　the　Olympic　market;　on　the　other　hand,　although　some　enterprises　have　made　some　attempts　to　participate　in　the　Olympic　Games　market,　despite　big　investments　they　have　seen　little　return,　because　they　do　not　understand　the　participation　rules　of　the　Olympic　market,　and　cannot　carry　out　an　effective　marketing　campaign.　1This　text　primarily　studies　the　system　of　rules　for　the　Olympic　Games　sponsorship　market,　and　offers　a　reliable　reference　for　enterprises　not　only　in　China　but　also　other　developing　countries　to　eventually　get　a　foothold　in　the　international　market,　through　participation　in　the　2008　Olympics.