Organizations　have　several　objectives,　including　competitiveness,　high　profit　and　long-term　survival.　However,　sustainability　has　become　a　diligent　act　of　business　and　non-business　organizations　because　it　moves　organizations　toward　superior　performance.　Sustainability　does　not　come　itself;　it　requires　enough　resources　and　capabilities.　Extant　studies　have　examined　the　factors　that　influence　sustainability,　but　have　rarely　touched　on　innovation　in　this　perspective.　The　present　study　examines　the　influence　of　management　innovation　and　technological　innovation　on　organization　performance　with　the　mediating　role　of　sustainability.　To　test　the　model,　we　applied　structural　equation　modeling　in　the　analysis　of　a　moment　structures　(AMOS)　on　the　empirical　evidence　collected　from　304　Pakistani　CEOs　and　top　managers.　The　results　indicate　that　management　innovation　and　technological　innovation　significantly　positively　contribute　to　sustainability　and　organization　performance.　Sustainability　plays　a　partial　mediating　role　between　management　innovation　and　organization　performance　and　also　a　partial　mediating　role　between　technological　innovation　and　organization　performance.　We　recommend　CEOs　and　top　managers　to　give　due　attention　to　management　innovation　and　technological　innovation　to　enhance　sustainability　and　survive　the　long　run.　Implications　are　discussed.