TMS: Targeted marketing system based on market value functions - 文章详情页

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EI Scopus

摘要：

TMS　(Targeted　Marketing　System)　is　an　integrated　system　and　toolkit　for　profit-driven　and　cost-effective　marketing.　The　system　consists　of　three　components:　a　Web-based　user　interface,　a　market　value　inference　engine,　and　a　presentation　and　evaluation　module.　It　supports　marketing　decision　making　for　a　company　or　an　organization　by　combining　results　from　information　retrieval,　data　mining,　information　theory,　and　utility　theory.　©　2004　IEEE.

关键词：

Adaptive systems Cost effectiveness Database systems Data mining Data structures Electronic commerce Inference engines Information retrieval Information theory Marketing Societies and institutions User interfaces World Wide Web

作者机构：

[ 1 ] [Huang, Jiajin]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory, Beijing 100022, China
[ 2 ] [Zhong, Ning]Dept. of Information Engineering, Maebashi Institute of Technology, 460-1 Kammisadori-Cho, Maebashi 371-0816, Japan
[ 3 ] [Liu, Chunnian]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory, Beijing 100022, China
[ 4 ] [Yao, Y.Y.]Department of Computer Science, University of Regina, Regina, Sask., Canada
[ 5 ] [Qiu, Dejun]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory, Beijing 100022, China
[ 6 ] [Ou, Chuangxin]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Municipal Key Laboratory, Beijing 100022, China

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hjj@emails.bjut.edu.cn

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