Adaptive linear market value functions for targeted marketing - 文章详情页

作者：

Huang, Jiajin (Huang, Jiajin.) | Zhong, Ning (Zhong, Ning.) | Liu, Chunnian (Liu, Chunnian.) | Yao, Yiyu (Yao, Yiyu.) (学者：姚一豫)

收录：

EI Scopus

摘要：

This　paper　presents　adaptive　linear　market　value　functions　to　solve　the　problem　of　identification　of　customers　having　potential　market　value　in　targeted　marketing.　The　performance　of　these　methods　is　compared　with　some　standard　data　mining　methods　such　as　simple　Naive　Bayes.　Experiments　on　real　world　data　show　that　the　proposed　methods　are　efficient　and　effective.

关键词：

Adaptive control systems Algorithms Customer satisfaction Data mining Functions Marketing Problem solving Set theory Value engineering

作者机构：

[ 1 ] [Huang, Jiajin]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Munic. Key Lab. M./I.S.T., 100022, Beijing, China
[ 2 ] [Zhong, Ning]Dept. of Information Engineering, Maebashi Institute of Technology, Maebashi-City 371-0816, Japan
[ 3 ] [Liu, Chunnian]Coll. of Comp. Sci. and Technology, Beijing University of Technology, Beijing Munic. Key Lab. M./I.S.T., 100022, Beijing, China
[ 4 ] [Yao, Yiyu]Department of Computer Science, University of Regina, Regina, Sask. S4S 0A2, Canada

通讯作者信息：

电子邮件地址：

hjj@emails.bjut.edu.cn

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