On data mining for direct marketing - 文章详情页

作者：

Ou, Chuangxin (Ou, Chuangxin.) | Liu, Chunnian (Liu, Chunnian.) | Huang, Jiajing (Huang, Jiajing.) | Zhong, Ning (Zhong, Ning.)

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摘要：

Direct　marketing　is　a　new　business　model　by　an　interactive　one-to-one　communication　between　marketer　and　customer.　There　is　great　potential　for　data　mining　to　make　useful　contributions　to　the　marketing　discipline　for　business　intelligence.　This　paper　provides　an　overview　on　the　recent　development　in　data　mining　applications　for　direct　marketing.

关键词：

Communication Competitive intelligence Customer satisfaction Data mining Marketing

作者机构：

[ 1 ] [Ou, Chuangxin]Beijing Munic. Key Lab. M./I.S.T., School of Computer Science, Beijing University of Technology, China
[ 2 ] [Liu, Chunnian]Beijing Munic. Key Lab. M./I.S.T., School of Computer Science, Beijing University of Technology, China
[ 3 ] [Huang, Jiajing]Beijing Munic. Key Lab. M./I.S.T., School of Computer Science, Beijing University of Technology, China
[ 4 ] [Zhong, Ning]Dept. of Information Eng., Maebashi Institute of Technology, Japan

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