Leveraging　hard　solutions　with　business　culture　is　an　important　but　rarely　discussed　problem.　The　need　to　harmonize　systems　and　cultures　is　well　understood　in　Asia.　Western　researchers　and　managers　tend　to　rely　on　reductionism　and　prefer　to　focus　only　those　phenomena,　that　can　be　easily　modeled　in　a　quantitative　manner.　This　paper　presents　initial　results　of　an　ongoing　research　project,　which　aims　to　develop　a　well-justified　methodology,　capable　to　analyze　both,　cultural　phenomena　and　material　processes,　in　supply　chains.　A　five-dimensional　hybrid　model　of　supply　chain　management　(SCM)　practices　was　developed　to　support　holistic　modeling　of　existing　or　future　phenomena　and　empirical　research.　The　presented　considerations　refer　to　the　product　development　and　production　flow　processes.　The　obtained　and　expected　outcomes　have　double,　scientific　and　practical　importance.　©　2008　International　Federation　for　Information　Processing.