This　paper　attempts　to　research　and　summarise　the　system　of　competition　rules　for　the　Olympic　market　according　to　the　Olympic　Charter,　the　host　city　contract,　the　candidate　city　report,　intellectual　property　protection　laws,　and　related　academic　literature.　Additionally,　this　paper　tries　to　analyse　the　challenges　and　opportunities　that　Chinese　enterprises　face　in　the　competitive　Olympic　market　to　familiarise　these　enterprises　with　the　rules,　allows　them　to　study　these　experiences　for　their　own　future　development,　as　well　as　maintain　a　sustainable　and　healthy　developing　market.　Most　importantly,　this　paper　analyses　rules-making　and　their　application　in　reforming　the　competition　rules　of　the　Olympic　market　in　terms　of　their　conformation　to　widely　accepted　international　regulations.　©　2008　Inderscience　Enterprises　Ltd.