As　the　Learning-Oriented　network　platform　aims　to　share　knowledge,　its　users’　behavior　is　different　from　that　of　other　network　communities.　Based　on　the　Mental　Accounting　Theory,　affecting　factors　of　the　users’　behavior　is　analyzed　with　Structural　Equation　Model.　The　simulation　model　using　social　computing　method　is　established.　This　paper　makes　the　comparative　analysis　on　the　NETLOGO　simulation　platform　to　explore　and　summarize　the　rules　of　users’　behavior.　The　final　mental　accounts　including　＂Gaining　Knowledge＂,　＂Learning　Interest＂,　＂Sense　of　Belonging＂,　and　＂Time＂.　According　to　the　conclusions　and　experiments,　This　paper　provides　the　basis　of　decision　making　for　the　managers　of　Learning-Oriented　network　community　to　improve　users’　vitality.　©　2018,　The　Editorial　Board　of　Journal　of　System　Simulation.　All　right　reserved.