Purpose:　The　purpose　of　this　paper　is　to　propose　a　new　hybrid　approach　based　on　bibliometrics　analysis　(BA),　morphology　analysis　(MA)　and　conjoint　analysis　(CA)　to　help　identify　new　technology　development　opportunities.　Design/methodology/approach:　A　new　hybrid　approach　based　on　BA,　MA　and　CA　has　been　conducted　to　help　identify　new　technology　development　opportunities.　The　proposed　hybrid　process　is　illustrated　with　a　case　example　of　blue　light-emitting　diode　(LED)　based　on　GaN.　Findings:　In　this　paper,　the　proposed　hybrid　process　is　illustrated　with　a　case　example　of　document　information　from　a　blue　light-emitting　diode　(LED)　based　on　GaN　documents　database.　The　results　show　that　the　configuration　＂Al2O3+MBE+two　dimensional　photonic　crystal＂　should　be　given　greater　attention　with　respect　to　R&D　activities　in　future.　Practical　implications:　This　paper　is　of　interest　for　technology　opportunities　analysis　practitioners　and　policymakers　at　the　industrial　and　government　levels.　Originality/value:　This　paper　proposes　a　new　hybrid　approach　of　technology　opportunities　analysis　based　on　bibliometrics　analysis,　morphology　analysis　and　conjoint　analysis　methods.　©　Emerald　Group　Publishing　Limited.