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Traffic signs provide drivers with essential information. It is important for drivers to recognize and make a response based on the messages of traffic signs. Although several studies have evaluated the legibility of different kinds (e.g. color, shape, size) of traffic signs, there are very few studies related to the effect of driving experience on legibility of traffic signs. This study was conducted to find the variability of driver eye movements with different driving experience. Eye Tracking System was used to study characteristics of drivers' eye movements, such as fixation duration, variations of fixation points and the distribution of glance zone. Two types of drivers (experienced and inexperienced drivers) were compared. It is found from this study that the driving experience has an obvious effect on the characteristics of drivers' eye movement. Eye movement analysis indicates that inexperienced drivers who aren't familiar with road environments look at the signs more frequently and longer than experienced drivers. The results from this study also show that information of traffic signs should not be excessive. In addition traffic signs should be installed in proper locations to tailor to driver expectations. The findings from this study will assist traffic engineers in designing and installing the traffic signs in a reasonable way.
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