Through　rolling　assisted　biaxially　textured　substrate　route,　X-ray　diffraction　and　electron　backscatter　diffraction　technique　were　used　to　research　the　laws　of　orientation　and　texture　formation　in　Ni-W　alloy　substrates　with　5,　7　and　9.3　(at%)　of　W　contents　during　cold　rolling　deformation　and　recrystallizing　heat-treatment　processes.　Results　show　that　during　cold　rolling　deformation　process,　the　increments　of　S　and　Copper　orientation　fractions　present　a　downward　trend,　while　that　in　Brass　orientation　fraction　shows　a　rising　trend　with　the　increase　of　W　content.　Therefore,　the　alloy　substrates　with　lower　and　higher　W　contents　gain　Copper　and　Brass　types　rolling　texture,　respectively.　During　recrystallization　heat-treatment　process,　the　cube　nuclei　in　lower　W　content　alloy　substrates　initiate　early　and　grow　quickly,　and　then　it　obtains　cube　texture　easily　by　annexing　other　orientations.　However,　cube-oriented　grains　nucleate　and　grow　together　with　other　orientation　grains　in　higher　W　content　alloy　substrates.　It　obtains　random　orientations　finally　because　the　growth　rate　of　cube　grains　is　slower　than　others.