Although　much　has　been　written　about　total　quality　management　and　employee　involvement,　little　attention　has　been　paid　to　individual-level　determinants　of　employee＇s　involvement　in　total　quality　management.　The　use　of　behaviour　theory　to　formulate　propositions　regarding　the　determinants　is　especially　scare　in　the　total　quality　management　and　employee　involvement　literature.　The　major　objective　of　the　present　research　was　to　isolate　individual-level　factors　that　would　enhance　or　hamper　employee＇s　involvement　in　continuous　improvement　activities　related　to　work　quality.　The　present　research　used　the　theory　of　reasoned　action,　the　theory　of　planned　behaviour　and　the　technology　acceptance　model　as　bases　to　develop　a　causal　model.　On-site　surveys　were　conducted　at　a　leading　Chinese　cigarette　firm　having　implemented　total　quality　management　over　10　years.　The　developed　model　was　tested　by　means　of　structural　equation　modeling　using　LISREL.　The　results　supported　the　model.　The　findings　revealed　that　intentions　to　involve　in　the　activities　are　the　major　contributor　to　employee　involvement　behaviour,　and　that　these　intentions　are　influenced　firstly,　by　attitude　towards　involvement　and,　secondly,　by　professional　ethics,　self-efficacy,　subjective　norm,　and　perceived　empowerment,　and　that　these　attitudes　are　influenced　firstly　by　perceived　usefulness,　and　secondly　by　perceived　risk.　Self-efficacy　and　perceived　empowerment　are　also　significant　predictors　of　employee　involvement　behaviour.　The　implications　of　the　research　for　managers　and　researchers,　as　well　as　research　limitations,　are　also　discussed.